

The Philippines (7.95) earned the top BEI score for the second consecutive year. Norway (7.06) improved significantly, while the Netherlands also scored above 7.0, marking the first time that three countries attained this level of intermediate proficiency.

A country formerly colonised by the Spanish, Americans and Japanese, the Philippines continues to show remnants of its past.
The Western culture is still entrenched in people’s everyday lives, and Filipinos remain to be highly adaptable to foreign cultures.
Moreover, hospitality is an integral part of Filipino culture and tradition. These factors make Filipinos easy to socialise and work with.

Service Oriented
The Filipino Service-oriented culture produces extremely polite employees with world-class customer service.
Proven Success
Demand for Philippines outsourcing services is growing at over 30% per year
Cost Savings
Salaries in the Philippines are a fraction of those in the Western world

Now spanning a history of over 25 years, the business process outsourcing industry in the Philippines saw its beginnings in the year 1992. The industry has since earned a ten-fold increase in its total revenue.
The country’s BPO sector has a global market share of 10%, which is a three-fold increase since 2004. This global market share is estimated to be at 15% by 2022

To truly understand Filipino culture, one must delve into the core values and traits that shape their way of life. This section explores some of the most prominent Filipino traits and values, illustrated with humorous anecdotes to provide a deeper insight.
Shame (Hiya)
"Hiya," or shame, is a powerful force in Filipino culture. It influences behaviour and interactions, encouraging individuals to conform to social norms to avoid embarrassment. The concept of "hiya" is deeply ingrained from a young age, shaping how Filipinos interact with each other. I recall a time when a colleague accidentally spilled coffee on his boss's desk. The look of mortification on his face was priceless, and the incident became a running joke in the office, a gentle reminder of the pervasive influence of "hiya." This trait often leads Filipinos to be polite, sometimes to the point of self-sacrifice, to avoid causing offence or embarrassment to others.
Procrastination (Ningas-cogon)
"Ningas-cogon" refers to the tendency to start something with great enthusiasm only to abandon it halfway through. This trait can be seen in the countless New Year's resolutions that fizzle out by February. The term itself comes from the cogon grass, which burns brightly but quickly dies out. I once joined a gym with a group of friends, all determined to get fit. By March, the gym was a ghost town, and our initial enthusiasm had been replaced by the allure of Netflix and chill. This tendency can sometimes frustrate efforts to maintain sustained progress but is also a source of many humorous stories and shared laughs about abandoned projects.
Group Loyalty (Pakikisama)
"Pakikisama" emphasises the importance of group harmony and loyalty. Filipinos will often go along with the majority to maintain peace, even if it means suppressing their true feelings. This trait is especially evident in office settings, where dissent is rare, and decisions are often made with consensus in mind. The value of "pakikisama" can sometimes lead to challenges in innovation and frank discussion. Still, it fosters a supportive and cohesive environment. I remember an office meeting where a team member suggested a particularly daring idea. The initial silence was palpable, but the group eventually rallied around the idea, demonstrating their loyalty and willingness to support one another.
Test of Strength (Patigasan)
"Patigasan" translates to a test of strength or endurance, often manifesting in stubbornness. This can be both a virtue and a vice, depending on the situation. I've witnessed heated debates over the best route to take during rush hour, with each person adamant that their way is the only way. It's a battle of wills with no clear winner. "Patigasan" is often seen in everyday interactions, from simple disagreements to significant decisions. While it can lead to impasses, it also demonstrates the determination and resilience of Filipinos in standing by their convictions.
Resignation (Bahala na)
"Bahala na" is a fatalistic attitude that translates to "come what may." It's a way of accepting whatever fate brings, often used as a coping mechanism. This laid-back approach can be refreshing, though it sometimes leads to a need for more urgency in addressing issues. I once saw a colleague shrug off a missed deadline with a casual "bahala na," leaving me both amused and exasperated. This attitude reflects a deep-seated belief in destiny and a higher power, often providing comfort and reducing stress in uncertain situations.
Saving Face
Maintaining one's dignity and reputation is crucial in Filipino culture. "Saving face" involves avoiding confrontation and criticism to preserve harmony and respect. I've seen employees go to great lengths to avoid admitting mistakes, even when it's evident to everyone else. It's a delicate dance of pride and humility. This cultural nuance often leads to indirect communication, where hints and suggestions are preferred over direct confrontation, making it essential for foreigners to read between the lines in social and professional interactions.
Inclusion (Sadop)
"Sadop" is the practice of inclusivity, ensuring everyone feels welcome and valued. This trait is especially evident during social gatherings, where even the most distant acquaintances are invited to join in the festivities. The more, the merrier! This inclusive nature extends to various aspects of life, from family events to community activities, fostering a sense of belonging and mutual respect. I once attended a family reunion to which even the neighbours were invited, turning a small gathering into a grand fiesta, exemplifying the Filipino spirit of inclusivity.
Procrastination (Mañana Habit)
The "mañana habit" is the tendency to put off tasks until the last minute. It's a widespread phenomenon, often leading to a mad rush to meet deadlines. I've lost count of the number of times I've seen colleagues scrambling to finish projects just hours before they're due. It's a high-stakes game of procrastination, with plenty of laughs and groans along the way. While this habit can be stressful, it also highlights the ability of Filipinos to work well under pressure and deliver results despite tight timelines.

Indebtedness (Utang na Loob)"Utang na loob" is the deep sense of gratitude and indebtedness one feels towards those who have helped them. This value fosters solid bonds and mutual support but can also lead to an unspoken expectation of reciprocity. I once received a lavish gift from a friend, only to realise later that it came with an implicit expectation of future favours. Lesson learned! This cultural trait underscores the importance of relationships and loyalty, where acts of kindness are remembered and reciprocated, often creating lifelong bonds.
Self-Centeredness (Kanya-kanya)
"Kanya-kanya" is the tendency to prioritise one's own interests, sometimes at the expense of others. While Filipinos are generally community-oriented, this trait can surface in competitive environments. I've seen it play out in office politics, where colleagues vie for promotions and recognition, each one looking out for their own advancement. While "kanya-kanya" can lead to challenges in teamwork, it also drives individual ambition and excellence, reflecting the diverse and multifaceted nature of Filipino values.
Hospitality
Filipino hospitality is legendary and goes beyond mere politeness. It involves a deep sense of care and genuine concern for guests. Filipinos take pride in making visitors feel at home, often going to great lengths to ensure their comfort. This trait is evident in the way Filipinos welcome guests into their homes, offering food and sometimes even the best room in the house. I once visited a colleague's home and was immediately treated to a feast that could have fed a small army. This level of hospitality is not uncommon and is a testament to the warm and generous nature of Filipinos.
Bayanihan (Community Spirit)
"Bayanihan" refers to the communal unity and cooperation that Filipinos exhibit, especially in times of need. This traditional value is most famously depicted in the image of villagers coming together to move a house. While the literal act of Bayanihan may be less common today, the spirit remains strong. Whether it's helping a neighbour rebuild after a storm or pooling resources to support a friend in need, the sense of community and collective effort is a cornerstone of Filipino culture.
Respect for Elders (Paggalang sa Matanda)
Respect for elders is a deeply rooted value in Filipino society. This respect is shown in various ways, such as using polite language, offering one's seat to an elder, or performing the "mano" gesture. Elders are often seen as the pillars of wisdom and are highly regarded in family and community settings. This respect extends to listening to their advice and involving them in important decisions. This value reinforces the importance of family hierarchy and the transmission of cultural traditions and wisdom across generations.
Hard Work and Industriousness
Filipinos are known for their strong work ethic and perseverance. Many Filipinos take on multiple jobs or work long hours to provide for their families. This dedication to hard work is driven by a desire to improve their living conditions and ensure a better future for their children. This trait is also evident in a large number of Overseas Filipino Workers (OFWs) who leave their families behind to work abroad, sending remittances back home to support their loved ones.
Adaptability and Resourcefulness
Filipinos are highly adaptable and resourceful, often finding creative solutions to problems. This trait, known locally as "diskarte," allows Filipinos to navigate various challenges with ingenuity and resilience. Whether it's making do with limited resources or finding a workaround to a bureaucratic obstacle, Filipinos are adept at thinking on their feet. This adaptability is a survival skill honed over centuries of overcoming adversity and is reflected in everyday life and work.
Humor and Lightheartedness
Filipinos have a great sense of humour and often use it as a coping mechanism. Laughter is a common way to relieve stress and build camaraderie. This humour is evident in daily interactions, where jokes and playful teasing are a regular part of conversations. Even in difficult situations, Filipinos find ways to inject humour, making the challenges seem less daunting. This lightheartedness helps build strong social bonds and creates a positive and uplifting environment.
Optimism and Positivity
Despite facing numerous challenges, Filipinos maintain a positive outlook on life. This optimism is reflected in their hopeful attitude and the belief that things will get better. The phrase "tiwala sa Diyos" (trust in God) is commonly used, reflecting their faith and hope for a brighter future. This positivity is contagious and contributes to the overall resilience of the Filipino people, helping them to overcome obstacles with grace and determination.
Conclusion
Understanding these traits and values is essential for anyone looking to integrate into Filipino society. They offer a window into the Filipino psyche and help explain the behaviours and interactions you will encounter. Embracing these values and adapting to them can significantly enhance your experience and relationships in the Philippines, making your stay both enriching and enjoyable. As you navigate through the cultural landscape, keep these traits in mind, and you will find yourself appreciating the depth and complexity of Filipino culture even more.

Embracing the Filipino Spirit
Welcome to the Philippines, where the traffic is as unpredictable as the weather, and the smiles are as warm as the tropical sun. Navigating the business landscape here is an adventure filled with charm, quirks, and a dash of humor. Let’s dive into the intricacies of doing business in this vibrant archipelago.
The Positives: Heartwarming Hospitality
Filipinos are some of the friendliest people you’ll ever meet. They see everyone as part of their extended family, which means you’ll be treated with warmth and respect from day one. This openness is rooted in a deep sense of justice and fairness. Whether it’s a colleague or a stranger, Filipinos are quick to empathize and lend a helping hand. It’s not just a job; it’s a community.
Relationships are everything in the Filipino workplace. Filipinos excel in building and maintaining relationships, which are pivotal to their happiness and job satisfaction. If the relationships are good, they are happy and secure. So, if you want to succeed, invest time in getting to know your colleagues. A little effort goes a long way in fostering trust and camaraderie.
The Challenges: Family Ties and Boundaries
Family is the cornerstone of Filipino culture. This devotion to family can sometimes spill over into the workplace. You might find that a sudden leave of absence is due to a distant relative’s birthday or some other family event that seems trivial by Western standards but is of utmost importance here. As endearing as this is, it can complicate things at work. When family issues arise, it’s best to leave them to the HR Manager. Trust me, you don’t want to get involved in a telenovela-level family drama.
The Charm: Humor and Resilience
Filipinos have a cheerful, fun-loving approach to life. They laugh at everything – themselves, their troubles, and even at the odd expat trying to pronounce “Tagalog.” This sense of humor is a coping mechanism, a way to handle life’s ups and downs. Embrace it, and don’t be afraid to laugh along. Their propensity for happiness not only adds to their charm but also to their indomitable spirit. It’s this spirit that helps them navigate challenges with grace and a smile.
The Adaptability: Roll with the Punches
One of the most admirable traits of Filipinos is their adaptability. Unplanned events? No problem. Last-minute changes? Bring it on. They adjust seamlessly to whatever life throws at them. This flexibility is not just a survival skill; it’s a way of life. They are creative and resourceful, making do with whatever’s at hand to get the job done. This capacity to adapt quickly and effectively means that setbacks are often just stepping stones to new solutions.
The Work Ethic: Hard Work with the Right Motivation
Given the right conditions, Filipinos have an incredible capacity for hard work. The desire to improve their living standards and provide for their families drives them to excel. However, motivation is key. Provide the right opportunities and incentives, and you’ll see them go above and beyond. Filipinos value recognition and respect; acknowledging their efforts can significantly boost their productivity and morale.

The Pitfalls: Bureaucracy and Patience
Navigating the business environment in the Philippines can sometimes feel like a quest in a mythical labyrinth. Bureaucratic processes can be slow and frustrating. Patience is not just a virtue; it’s a necessity. Expect delays and be prepared to follow up – repeatedly. Persistence and a good sense of humor can be your best allies in these situations. Understanding that things might move at a different pace than you’re used to can help mitigate frustration.
The Balance: Work and Life
Balancing work and family life is crucial here. Filipinos value their personal time and family commitments, so respecting this balance will earn you respect in return. It’s not just about working hard; it’s about living well. Encouraging a healthy work-life balance can lead to happier, more productive employees. Embrace the local customs and traditions, participate in team-building activities, and show genuine interest in your colleagues’ lives outside of work.
The Bureaucratic Boogie: A Dance of Patience
Bureaucracy in the Philippines is like an intricate dance that requires patience and persistence. Expect to waltz through layers of paperwork and tango with various departments. It can be slow and frustrating, but keep your humor intact and your persistence strong. Knowing when to follow up (often) and how to navigate the system can turn this bureaucratic boogie into a manageable routine.
The Balance: Work and Life
In the Philippines, work-life balance isn’t just a buzzword; it’s a way of life. Filipinos value their personal time and family commitments. Respecting this balance will earn you respect in return. Encourage a healthy work-life balance, participate in local traditions and festivities, and show genuine interest in your colleagues’ lives outside of work. This will build strong relationships and foster a positive work environment.
Conclusion
Understanding and appreciating these cultural nuances will help you build strong, effective relationships with your Filipino colleagues. By embracing their values of empathy, family, cheerfulness, adaptability, and hard work, you will not only enrich your professional experience but also gain a deeper appreciation of the rich Filipino culture.
Final Thought
Remember, it’s not just about integrating into a new workplace; it’s about embracing a new way of thinking, living, and connecting. Welcome to the Philippines, where every day is an adventure, and every interaction is a chance to learn something new. Here, you’re not just doing business; you’re becoming part of a vibrant, dynamic community that values relationships, humor, and resilience.
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