Innovative, results oriented Technology Executive with over 30 years’ of international experience

About Me

 I am a programmer, architect, designer, change agent (troublemaker), executive, mentor, advisor, strategist, entrepreneur, product owner, technology evangelist, salesman, Red Wine lover and father. Am sure I missed a few.

#CTO #CRDZ #Blockchain #BlockchainDisruptor #DecentralizedCommerce

Scott Darrow - Conference Lisbon


Innovative, results oriented Technologist with over 30 years’ of international experience as change agent and problem solver with a passion for technology; Valued member of senior executive teams, skilled in grasping the big picture, conceptualising, developing and implementing solutions, and partnering closely with business leaders and C-Level executives (both local and international). 

Having partnered and run my own businesses, and having worked for, and with, medium and large corporations, I have borne ultimate responsibility for both business and technology aspects for many organisations. This has given me an extensive track record of accomplishments in various industry sectors

Skilled at leveraging a combination of business strategy, technology, consulting, and operations experience to turn ideas into financially successful ventures. 

Passionate about human potential and about recruiting, building, and mentoring teams of employees to exceed expectations and achieve shared goals. 

Expert at grasping the big picture, conceptualising, developing and implementing solutions, and partnering closely with business leaders and executives.

Scott Darrow - Conference Manila


Restructure technology and Digital Strategy for global group  of companies with 13 locations in Australia, North America, Europe, Africa and Asia. Creation of SaaS product that was awarded Oracle technology company of year. 


Led rebuild of e-commerce environment using open source technologies and tools for $1.6 Billion value added direct marketer of technology products, services and solutions to businesses, government and educational institutions, and individual consumers.


Founded technology company that was a leading developer of advanced e-supply chain software for the distribution industry, with customers in New Zealand, Australia, Hong Kong, Singapore, Taiwan, Philippines, China and Europe. 


Major projects included world's leading logistics company, multinational furniture group, major packaging solutions company, international food and beverage companies, multinational inspection, product testing and certification company, large pharmaceutical companies, large automotive companies and many more.


Build–operate–transfer (BOT) multiple ITO outsourcing operations in ASIA. 


Technology Advisor to New Zealand Government (New Zealand Trade and Enterprise)

Top CTOs Talk Innovation in Application Delivery

What is the CTO perspective on Mobile, Cloud and Big Data -  OutSystems CEO Paulo Rosado hosts panel discussion with 3 CTO innovators and hear their perspectives on the disruptive nature of these trends.

The Magical World of Hadoop and Big Data

Scott Darrow, Director at ADEC Group 

View presentation

Work Experience


  • Agile Development
  • Artificial Intelligence and Deep Learning
  • B2B & B2C
  • Big Data
  • Blockchain Technologies
  • Board Advisor
  • Business Intelligence and Analytics
  • Digital Transformation
  • e-commerce
  • Employee Benefits
  • Enterprise and cloud computing 
  • Enterprise Resource planning (ERP)
  • Environmental, Social & Corporate Governance
  • Healthcare 
  • Health Insurance
  • Inventory Management 
  • IT Outsourcing (ITO/BPO)
  • ITIL Systems
  • Knowledge Management
  • Logistics 
  • Material requirements planning (MRP)
  • Mobile Applications
  • Open Source Technologies
  • Project and Program Management 
  • Process Optimisation 
  • Rapid Application Development (RAD)
  • Retail Management systems
  • SaaS
  • Scrum
  • SDLC
  • Strategic technology vision
  • Supply chain management (SCM)
  • Talent Management 


  • 3PL & 4PL
  • Affiliate Marketing
  • Appliances (Retail and Wholesale)
  • Artificial Livestock Breading
  • Automotive (retail and wholesale) 
  • Contract Logistics 
  • Contract Manufacturing
  • Banking (ITIL)
  • e-commerce
  • Data Management
  • Electrical Supplies (Retail and Wholesale)  
  • Electronics (Retail and Wholesale) 
  • Environmental, Social & Governance
  • Environmental risk management
  • Food and Beverage
  • Government
  • Healthcare
  • Health Insurance
  • Hotel Management
  • Inspection, product testing and certification
  • Knowledge Management 
  • Manufacturing
  • Packaging Solutions
  • Pharmaceutical (Retail and Manufacturing) 
  • Publishing
  • Retail Stores
  • Supply Chain & Logistics


  • Accounts Payable 
  • Accounts Receivable
  • B2B & B2C 
  • Bill of Materials
  • Cash management
  • Contract management
  • Direct deliveries
  • e-commerce
  • Employee Benefits
  • Enterprise Requirements Planning (ERP)
  • Environmental, social & corporate governance
  • Environmental risk management
  • Fixed assets
  • Inventory Management
  • Invoicing
  • ITIL
  • Learning Management Systems (LMS)
  • Logistics Requirements Planning
  • Machine history
  • Material requirements planning (MRP) 
  • Point of Sale 
  • Production control
  • Production scheduling 
  • Project monitoring 
  • Purchase Requisition Management
  • Quotation management 
  • Rebate management 
  • Routing
  • Royalty management 
  • Sales Commissions 
  • Sales Orders
  • Service job costing 
  • Shipment tracking and costing 
  • Store inventory management
  • Supply Chain Management
  • Transport planning 
  • Warehouse management 
  • Works order processing

Work History

New Zealand Trade and Enterprise (NZTE)

Beachheads Advisor

November 2014 - Present 

NZTE is New Zealand's international business development agency. We can help you grow your business internationally, bigger, better, faster

CRDZ | Thinking Active

Application Management (Blockchain Technology)

Dec 2017 – Present | 

The decentralized commercial platform driving mainstream, commercial adoption of cryptocurrencies. CRDZ makes decentralized commerce a reality


CEO Philippine | Chief Technology Officer

October 2015 - February 2018 

HǣlthTech is an advanced software company specialising in highly cost effective, flexible, web and mobile based health insurance and risk management systems for individual, insured group and self insured schemes.


Managing Director of Operation

May 2012 – August 2013 

Excel in matching the RIGHT SOLUTIONS to CLIENT'S NEEDS by selecting the BEST TALENT, applying the most suited TECHNOLOGY and SIMPLIFYING PROCESSES.

ADEC Innovations

Global CTO & CIO

September 2013 - September 2015


ADEC Innovations is an impact investing company that designs & develops a diverse technology portfolio of Sustainable Business Solutions


Vice President Information Technology

March 2008 – February 2012 

Business-to-business focused computer sales. Mission-critical systems & services, including data storage solutions


Vice President Information Technology

April 2007 – March 2008 

ValueCommerce has grown as an affiliate marketing pioneer since its service launch in 1999. Since 2005, when it joined a group led by Yahoo Japan Corporation, ValueCommerce has been stepping up its cooperation with Yahoo Japan Corporation in fields such as pay-per-click Internet advertising services to stores opened on the Yahoo! Shopping website.


Owner / General Manager (Philippines)

January 2003 – March 2007

IT-Commerce’s IT-ASM was a comprehensive set of modules for Asset and Service Management and is a unique web based Asset & Service management product that complies with ITIL standards and implements Ajax & web 2.0 standards. The aim was to replicate a desktop GUI look and feel in a web based environment.

Logistic Software

Founder, CTO, ITO Manager

January 1984 – December 2002

Pinnacle Software & Logistic Software, companies specialising in developing

sophisticated UNIX-based applications for Enterprise Resource Planning and Supply Chain Management. This company provided consulting services and turnkey developments for distribution and manufacturing companies in New Zealand and Australia.

CRDZ Blockchain


Resume and information 

Information for Foreigner - Philippines (pdf)


Resume - Scott Darrow - Jun 2018 (pdf)


New Zealanders’ Perceptions of Asia and Asian Peoples (pdf)




There are a few words that come to mind when describing Scott, all of them born out of respect.

Firstly he treats staff with dignity and they enjoy working for him, as a man in a foreign land that is a big plus.

He has the intrinsic understanding of intellect and attitude that when combined with a second sense for fabricators, means he employs great people

Possibly one of Scott's most important skills is his ability to communicate technical subject matter in simple terms so his audience is quick to grasp the issues

Lastly Scott possesses the ultimate skill of those working in a corporate environment, he somehow has the capacity to deal will politicians and fools, a skills that most us have problems with.

I am a big fan of Scott, and having hired many senior executives I feel qualified to recommend, Scott to any organisation seeking a senior tech executive.


I have learned, and continue to learn, a lot from Scott. Scott is generous with his knowledge and experiences, and I find myself going to him for advice, ideas and information. 


During the nearly 1 year Scott and I worked closely together at Volenday, I witnessed as he took on the role of transforming and improving operations by driving both the soft and hard elements needed to move the company forward. 


His culture-related initiatives brought recognition to top performers, and his technology & process initiatives brought interesting, new and cutting edge ways of working to groups across the company. 


I highly recommend Scott as a leader, an expert and a friend.


Proven, knowledgeable, soft touch with a direct style, no nonsense are some of the words that come to my mind when I think of Scott.


He has a unique mix of soft and tech skills which he masters in delivering to clients, colleagues and his teams. 


He builds strong relationships based on personal trust and delivery confidence. 


He brought with him best industry standards, cutting edge proven technical point of views, market knowledge, outstanding cultural awareness, etc. And all of this topped up by really clever visualizations!


Scott's your typical no-holds barred, no-nonsense Kiwi. Does everything with a passion. Whether running the IT team of a multi-billion dollar company or driving people nuts with his jokes. 


His wide range of experience of a multitude of cultures is clearly an asset that has made him assimilate very well with any group of personalities or ethnicity. This trait and his passion for perfection and excellence bring out the very best in any group that works for him.


I really enjoyed working with Scott. He could boil down tough technical concerns for Marketing simpleton like me. 


He lead large IT team and helped us launch several initiatives which are now generating several million dollars in sales each month.


Scott is undoubtedly the most driven, unorthodox and visionary boss I’ve ever had the pleasure to work with. In the span of time that I had worked with him, he had served as an inspiring mentor, not just to me but for the entire organization. He has taught me two great lessons; whenever possible, give your employees the autonomy and independence to work the way they work best and they will deliver. And he also believes that great bosses know that employees who make suggestions care about the company, so they ensure those employees know their input is valued and appreciated. Although driven, he seems to have found the right formula to empathize with those that work with him. These endearing qualities are evident in his ability to, not only motivate, but invigorate the whole organization.


Bottomline: Scott gets the job done. He is intelligent, strategic and no-nonsense. He is very interested in expanding his knowledge, looking for ways to apply that new knowledge in order to improve things, and does not hesitate to share what he knows with everyone else. 


He is an effective leader and manager because he knows how to get the best out of his people and how to take care of the performers. Scott is dynamic and strong-willed, and these qualities helped him build a team that delivered what the company needed.

It was a great experience working with Scott, and I would love to work with him on other projects in the future.


Scott is a savvy and capable IT executive, who has built a high-performing and highly motivated Development organization from the ground up. 


I have come across very few people in my career who have both a deep technology understanding and strategic business outlook. 


Scott is definitely one of them. He handles any and all challenges by successfully delegating to his capable team. He has earned the full trust and respect of all members of his team, and myself.


Scott as a boss is a performer. He gets things done and is very effective in managing his people; he gets the best from his people by modeling his example in performing well -- a combination of working hard, knowing the best approach, then executing what needs to be done while injecting fun along the way. It's good to work with Scott.


Scott Darrow is a brilliant mind whom I am glad and proud to have had the pleasure of working with and serving under for almost 7 years. He has an extensive knowledge of software development as applied to logistics/SCM, asset/service management, and other industries. More than just a boss or a leader, he is an effective mentor who inspires those who work for him to become more than they can be, and to do more than they could. It is from Scott that I learned that one can work productively, and at the same time, have fun at doing the work. He is a very thoughtful person and is easy to approach whenever you need his help or input. He has my utmost respect, both as a colleague and as a friend.


Scott is a rare individual who has an innate ability to see problems and their solutions both from the very high level and in detail. He is equally comfortable talking technology details or business concepts and able to easily adjust to the target audience.

He is a patient, thoughtful boss who possesses the ability to inspire those who work for him. At the same time, he has an uncompromising nature when it comes to delivering the highest quality outcomes no matter the project.

I hold Scott in the highest esteem and would endorse him unequivocally for any high level management position.


Scott as our CTO led product development as well as supported sales and strategic project implementations. I enjoyed working with him as he was extremely knowledgeable about the product, our customers and industry trends and was able to transfer this to activities across a sales cycle. He was always there when you needed his help and was instrumental in the success we had in sales while I was at the firm. I'd happily work with him again, given the chance.


Martin in the same groupScott is a very gifted individual, with tremendous understanding of both his customers and his product. An affable character with an apparent laid-back approach to his work, he posesses a steely resolve and an absolute dedication to getting the job done and getting it done right. (And enjoying ourselves along the way!).

I enjoyed working with such a committed and talented professional.


Scott is a direct no-nonsense manager and provides an open environment that enables his staff to work effectively and efficiently in the complex IT offshoring/outsourcing services world (based on US parent company). He has championed several Open Source based architecture projects, one of which i had the pleasure to be the PM on. 

His depth of experience in offshore IT ops and in particular the destination being the Philippines has been worth its weight in gold.


Scott is a proven senior IT executive given his vast experience and extensive track record of accomplishments across various industries. His advocacy for Open source strategies and technologies coupled with his in-depth knowledge of the eCommerce business has enabled him to deliver innovative solutions that are instrumental in supporting the company’s strategic plans and priorities.

Scott is a joy to work with, having lived and worked in the Philippines for the past 17 years, he has learned a lot about the culture which helps him to get along easily with his fellow team members.

Scott’s technical savvy, work ethics and dedication are truly commendable which serves as an inspiration to many, including myself.

Darrow IT Consulting

Outsourcing in Philippines

The Philippines is Booming!

  • Fastest growing economy in Asia!
  • 6.3% - GDP growth in 2016
  • Ranked #1 - call center work
  • Ranked #2 - back office work
  • 3rd largest English-speaking country
  • 25B - Outsourcing revenue in 2016

Why Philippines?

  • Filipinos speak fluent English
  • Highly Westernised culture
  • Very low cost of labor
  • Strong government support
  • Very loyal workforce
  • Filipinos are a pleasure to work with

English Proficiency

The Philippines (7.95) earned the top BEI score for the second consecutive year. Norway (7.06) improved significantly, while the Netherlands also scored above 7.0, marking the first time that three countries attained this level of intermediate proficiency. 

Cultural Compatibility

A country formerly colonised by the Spanish, Americans and Japanese, the Philippines continues to show remnants of its past. 

The Western culture is still entrenched in people’s everyday lives, and Filipinos remain to be highly adaptable to foreign cultures. 

Moreover, hospitality is an integral part of Filipino culture and tradition. These factors make Filipinos easy to socialise and work with.

Other items to consider

Service Oriented

The Filipino Service-oriented culture produces extremely polite employees with world-class customer service.

Proven Success

Demand for Philippines outsourcing services is growing at over 30% per year

Cost Savings

Salaries in the Philippines are a fraction of those in the Western world

Track Record in BPO Industry

Now spanning a history of over 25 years, the business process outsourcing industry in the Philippines saw its beginnings in the year 1992. The industry has since earned a ten-fold increase in its total revenue. 

The country’s BPO sector has a global market share of 10%, which is a three-fold increase since 2004. This global market share is estimated to be at 15% by 2022




Filipinos are descendants of Malay explorers, but the bloodline has been infused with Chinese, Arab, Indian, Spanish, and American lineages. This fusion of cultures has given rise to no less than 111 distinct cultural and linguistic groups, each with its basic Malayo-Polynesian roots but with varying degrees of other foreign influences.

The warmth and hospitality of Filipinos are known throughout the world. Guests are plied with food and drink, and often, a place in the host’s own home. It may be generosity to a fault, but there is nothing more pleasing to Filipinos than knowing that their guest is never wanting for anything.

Filipinos have a strong sense of family. Three generations often come together. Aunts and uncles (titas and titos) help raise and discipline the children as secondary parents. In turn, cousins grow up as informal siblings. The grandparents and elderly members of the family are the family’s source of history and stories and are taken care of until their last days. Visitors and guests to family gatherings would do well to pay their respects to the elderly clan members. Pagmamano, taking the elder person’s right hand and bringing it to your forehead, is a great sign of respect. Similarly, calling them lolo (grandfather) and lola (grandmother) and adding the honorific po to your sentences denotes your recognition of their age and rank in the clan structure (such as "How are you po?").

Filipinos are expressive talkers, incorporating eyes, mouth, and hands in their speech. In this way, depth and nuance are added to something that cannot be said or put into words. Courteous language and gentle demeanor are the norm; exaggerated movements and boisterous speech are frowned upon and considered especially by the elder generation as uncouth (walang modo). Direct eye contact is always avoided since it is an aggressive stance and regarded as offensive. Pointed or direct remarks are avoided, and sensitive topics are best left untouched. Westerners might find it rather tiresome and long-winded. Nevertheless, it goes a long way when developing relationships with Filipinos.

The importance of "keeping one’s face", meant as pride and self-esteem, is very important to Filipinos. Sensitive and delicate topics are often avoided to prevent misunderstandings, criticisms, or fights. "Losing face" is the worst thing that a Filipino can think of happening to him. Thus, the sense of hiya or being sensitive to the pride and self-esteem of others is a quality learned early on. Sociologists have come up with a term defining this quality — smooth interpersonal relationships or pakikisama. By trying to "get along," Filipinos adopt a group mindset, thinking and doing what everyone in the group decides. This is not indecision or passivity, but Filipinos do not care to be the odd one out.

Filipinos dislike upsetting anyone and that’s why they make it a point never to ruffle any feathers, whether directly or indirectly. If forced to give a negative answer, the Filipino will say something without explicitly saying "no." Pakiramdaman or the sensitivity afforded by one to another comes in. Simply, this is feeling each other out or, more concretely, sensing what is not said. This aids in completing the gaps or the omissions in the conversation because every Filipino knows that much of what is not said in any conversation is as weighty as words that are spoken.

Another Filipino trait is utang na loob or recognizing a personal indebtedness owed to the one who has bestowed favors. It’s quite simple: favors long past are never forgotten and are always remembered to be reciprocated with similar or greater kindness. Something like a gracious quid pro quo, but it is not a forced reciprocation. Because of hiya and smooth interpersonal relationships, returning the favor is almost an unspoken, unasked-for given.

Resilient and optimistic in the face of adversity, Filipinos are spontaneous and convivial in their celebration of life, best exemplified in festivals and fiestas.

The arrival and 333-year rule of the Spaniards left its indelible mark on the islands and its people: The Catholic faith. About 80% of all Filipinos are Catholic making the Philippines the only predominantly Catholic country in Asia.

With the arrival of Shariff Kabunsunuan to Mindanao in the early 14th century came the introduction of Islam to the country. To date, Mindanao is the center of the Islamic faith in the country with followers numbering to over three million. The greatest concentration of Muslims is in the provinces of Cotabato, Zamboanga del Norte, Lanao, and the Sulu Archipelago.

At the turn of the century, two independent Filipino religions were established — the Iglesia ni Kristo or Church of Christ, and the Philippine Independent Church, more commonly known as Aglipayan after its founder, Gregorio Aglipay. These two make up the local independent religions.

A vast majority of tribes inhabit the mountains of Northern Luzon and Mindanao, and a small number in the outlying islands of Palawan and Mindoro. These indigenous tribes have withstood waves of Spanish and American missionaries and still adhere to their nature-based, animistic beliefs.

Why Philippines?

  • Filipinos speak fluent English
  • Highly Westernised culture
  • Very low cost of labor
  • Strong government support
  • Very loyal workforce
  • Filipinos are a pleasure to work with



Much has been said about so-called negative Filipino traits and these have been blamed for the perceived weak character of the Filipino. We need to use an oriental yardstick to measure success or failure as it would be unfair to use Western standards to evaluate Filipino traits.

It is very Filipino to stress negative points, to find fault in one’s behavior, to compare themselves unfavorably with Western standards. There is something strange in the very way the Filipino looks upon success. A person is not supposed to exert effort at the expense of sanity. They will ridicule a person who teaches himself how to think and label him Tasio, the philosopher. They warn people not to learn too much lest they be like Jose Rizal (Philippine National Hero) who was executed at the Luneta in 1896. Assertiveness is frowned upon because it smacks of pride and ruthlessness. Success to the Filipino, must come naturally; it should not be induced or artificially contrived. One should not be successful at an early age because that would mean exertion and hard work. Success must come very late in life, if it is to come at all.

Filipino traits must be understood in the above context. Hence, they are considered negative only according to other yardsticks.

The following Filipino traits show an ambivalence of positive and negative aspects.

Shame (Hiya) 

Negative, because it arrests or inhibits one's action. This trait reduces one to smallness or to the "morality of slaves", thus congealing the soul of the Filipino and emasculating him, making him timid, meek and weak.

Positive, because, it contributes to peace of mind and lack of stress by not even trying to achieve.

Procrastination (Ningas-cogon)

Negative, by all standards, because it begins ardently and dies down as soon as it begins. This trait renders one inactive and unable to initiate things or to persevere.

Positive, in a way, because it makes a person non-cholent, detached, indifferent, nonplussed should anything go wrong, and hence conducive to peace and tranquility.

Group Loyalty (Pakikisama)

Negative, because one closes one's eyes to evils like graft and corruption in order to conserve peace and harmony in a group at the expense of one's comfort.

Positive, because one lives for others; peace or lack of dissension is a constant goal.

Test of Strength (Patigasan) 

Negative, because it is stubborn and resists all efforts at reconciliation. The trait makes Filipino's childish, vindictive, irresponsible, irrational. Actions resulting from this trait are leaving the phone off the hook to get even with one's party line; stopping the engine of the car to prove that one has the right of way; standing one's ground until the opposite party loses its patience.

Positive, because it is assign that we know our rights and are not easily cowed into submission. 

Resignation(Bahala na)

Negative, because one leaves everything to chance under the pretext of trusting in Divine providence. This trait is really laziness disguised in religious garb.

Positive, because one relies on a superior power rather than on one's own. It is conducive to humility, modesty, and lack of arrogance. 

Because, i.e., scapegoat (Kasi)

Negative, because one disowns responsibility and makes a scapegoat out of someone or something. One is never to blame; one remains lily white and has a ready alibi for failure.

Positive, because one can see both sides of the picture and know exactly where a project failed. One will never suffer from guilt or self-recrimination.


Saving Face

Negative, because, being closely related to hiya and kasi, it enables a person to shirk responsibility. One is never accountable for anything.

Positive, because one's psyche is saved from undue embarrassment, sleepless nights, remorse of conscience. It saves one from accountability or responsibility. This trait enables one to make a graceful exit from guilt instead of facing the music and owning responsibility for an offense.


Negative, because one never learns to be on one's own but relies on one's family and relatives. This trait stunts growth and prevents a person from growing on one's own. Generating a life of parasitism, this trait is very non-existential. Blaring music, loud tones are a result of this mentality. We wrongly think that all people like the music we play or the stories we tell. This mentality also makes them consider the world as one vast comfort room.

Positive, because one cares for the family and clan; one stands or falls with them. This trait makes a person show concern for the family to which he belongs.

Procrastination(Mañana or "Bukas na")

Negative, because one constantly postpones action and accomplishes nothing. This aggravates a situation, a problem grows beyond correction, a leak or a small break becomes a gaping hole. This arises from an indolent mentality that a problem will go away by itself.

Positive, because one is without stress and tension; one learns to take what comes naturally. Like the Chinese wu-wei, this trait makes one live naturally and without undue artificiality.

Indebtedness(Utang na loob)

Negative, because one overlooks moral principles when one is indebted to a person. One who is beholden to another person will do anything to please him, thinking that by doing so he is able to repay a debt. One condones what the other person does and will never censure him for wrongdoing.

Positive, because it is a recognition of one's indebtedness. This trait portrays the spirit behind the Filipino saying, "He who does not know how to look to the past will never reach his destination."


Negative, because self-centered; one has no regard for others. So long as my family and I are not in need, I do not care about the world.  

Positive, because one takes care of oneself and one's family: "Blood is thicker than water."

At the end of our exposé of the positive and negative aspects of the Filipino psyche, one asks the question: What after all, is its ideal of personality, activity and achievement?

Regarding personality, if the ideal is a personality without stress and tension, then Filipino traits contribute to this. The contention is that success necessarily means hypertension, ulcers and sleepless nights. Could there exist a state of success without these physical aberrations?

Regarding activity, if the idea is that one should engage in a whirlpool of activity or if the work ethic is workaholism, then the Filipino indeed is in very poor estate. But is this not more of the Occidental or Western concept of activity? In contrast, the Oriental emphasizes conformity with nature; hence, one should never exaggerate or overact.

Regarding achievement, if the ideal is that one must achieve an earthly goal, then the Filipino, as a race, will occupy a low rank. But again, is this ideal not more Occidental or Western, according to which one must always set a goal and accomplish it? Setting a goal is not wrong in any culture, but the manner of achieving it which can be questionable. 

Does one have to expend one's total energy in the pursuit of an ideal which, after all, is a personal, earthly goal?

If for the Filipino smallness, meekness, and humility are ideals, could it not be that he is not this-worldly? Could he not perhaps be aiming, consciously or otherwise, at the life in the hereafter where the last will be the first, the weak will be strong, and the small will be great?



Filipinos are open to others and feel one with others. They regard others with dignity and respect, and deal with them as fellow human beings. This is manifested in a basic sense of justice and fairness, and in concern for others. It is demonstrated in the Filipino's ability to empathize with others, in helpfulness and generosity in times of need, in the practice of mutual assistance, and in the famous Filipino hospitality.

Filipinos possess a sensitivity to people's feelings or trust, and a sense of gratitude. Because of this Filipinos are very sensitive to the quality of interpersonal relationships and are very dependent on them: if their relationships are satisfactory, they are happy and secure.

Filipinos possess a genuine and deep love for the family, which includes not simply the spouses and children, parents, and siblings, but also grandparents, aunts, uncles, cousins, godparents, and other ceremonial relatives. To the Filipino, one's family is the source of personal identity, the source of emotional and material support, and the person's main commitment and responsibility. This can create problems that overflow into the workplace, however I  recommend you don't get involved,  leave family related issues to the HR Manager.

Filipinos have a cheerful and fun-loving approach to life and its ups and downs. There is a pleasant disposition, a sense of humor, and a propensity for happiness that contribute not only to the Filipino charm, but to the indomitability of the filipino spirit. Laughing at ourselves and our trouble is an important coping mechanism. Often playful, sometimes cynical, sometimes disrespectful, they laugh at those they love and at those they hate, and make jokes about people fortune, good and bad.

Filipinos have a great capacity to adjust, and to adapt to circumstances and to the surrounding environment, both physical and social. Unplanned or unanticipated events are never overly disturbing or disorienting as the flexible Filipino adjusts to whatever happens. They possess a tolerance for ambiguity that enables them to remain unfazed by uncertainty or lack of information. They are creative, resourceful, adept at learning, and able to improvise and make use of whatever is at hand in order to create and produce.

Filipinos have the capacity for hard work, given proper conditions. The desire to raise one's standard of living and to possess the essentials of a decent life for one's family, combined with the right opportunities and incentives, stimulate the Filipino to work very hard. 

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Manila, Philippines | Auckland, New Zealand

+63 917 804 2352